An Unconventional Career Shift
Swiss financier Dean Schneider made a radical life decision, exchanging corporate boardrooms for the African savanna. Today, he shares his days intimately with a pride of lions, marking a remarkable and inspiring pivot from his high-stakes finance career.
His profound passion for wildlife motivated him to establish the Hakuna Mipaka Oasis, a sprawling sanctuary in South Africa. Here, he engages in deeply personal interactions with the apex predators he has wholly dedicated his life to protecting.

Forging Trust with the King of the Jungle
Through captivating images and videos shared widely on his Instagram platform, Schneider offers an awe-inspiring glimpse into his close bond with the lions, showcasing their majestic presence and their trusting relationship with him.
One particularly viral video depicts him calmly and affectionately interacting with the lions, a powerful display of the mutual trust and deep understanding he has cultivated over time. Schneider is quick to emphasize that his connection transcends mere playfulness; he genuinely considers himself a member of their pride, deeply immersed in their complex social dynamics.

Despite the inherent dangers, he maintains a state of fearlessness, operating on the conviction that profound understanding and clear communication are essential for coexisting harmoniously with wild animals. While acknowledging his experiences are unique to his carefully managed environment, he consistently cautions the public against attempting similar closeness with genuinely wild animals due to the significant, unpredictable risks.

Life Lessons from the Wild
Living daily among the lions has fundamentally reshaped Schneider’s perspective on human society. He draws valuable inspiration from the animals’ simplicity, efficiency, and unwavering commitment to fulfilling their roles within the pride.

Driven by his powerful passion, Schneider’s ultimate aim is to bring the animal kingdom closer to people’s hearts, thereby fostering a greater global understanding and appreciation for wildlife conservation.
The “Live Wild” Conservation Effort
To support his vision, he launched the “Live Wild” project. This initiative strives to provide the lions with a habitat that is as close to their natural environment as possible while stringently maintaining the safety and well-being of both the animals and the surrounding community.

Schneider’s transformative journey powerfully illustrates the potential of following one’s true passion, encouraging others to seek deeper connections with the natural world and find fulfillment that extends far beyond material success.


