After a woman expressed that his Reebok shoes were too costly for children, Shaquille O’Neal made the significant decision to forgo a $40 million deal with the company.
He then partnered with Walmart, collaborating with Reebok’s designers to produce affordable sneakers priced at approximately $20. This initiative led to the sale of over 400 million pairs, demonstrating that making a positive impact can be more valuable than maximizing profits.