In 1947, Kix cereal introduced a bold promotion during the nuclear-obsessed 1940…
In 1947, Kix cereal introduced a bold promotion during the nuclear-obsessed 1940s—a time when atomic energy was seen as a symbol of progress and modernity. For just 15 cents and a cereal box top, children could get the Lone Ranger Atomic “Bomb” Ring. This ring was more than a simple toy. It contained a tiny […]








